The study aimed at a comprehensive elaboration of successful and sustainable approaches within the main functions of Product and Portfolio Management in industrial practice:
Based on an effective Market Intelligence, relevant market and competitive information was gathered to be translated into product ideas. Product ideas were subsequently being evaluated with respect to economic and technical performance indicators before New Product Development was initiated. During the whole life cycle, single products as well as diverse portfolios were continuously being controlled and optimized as part of the Lifecycle Management. Since IT-Tools are increasingly being utilized in the environment of Product and Portfolio Management, successful approaches in this regard will equally be considered as practical types of Organizational Implementation.