Product and portfolio management is facing numerous new challenges as a result of sustainability, the increasing dynamics of globally distributed sales markets and technological developments as an interface between the market and technology. Learn how to deal with these new challenges. Learn how to segment product portfolios sustainably, how to plan product diversity successfully and how to manage product portfolios proactively. The methodical approach is illustrated with numerous practical examples and applied to your products in the workshop.
| Time | Programme item |
|---|---|
| 09:00 | Begrüßung und Einführung |
| 09:15 | Vortrag | Transformation des Produkt- und Portfoliomanagements in Zeiten der Digitalisierung |
| 10:15 | Pause & Networking |
| 10:30 | Vortrag | Marktinformationen zum Portfolioaufbau verarbeiten |
| 11:30 | Workshop | Benchmarking Produkt- und Portfoliomanagement (I/II) |
| 12:00 | Gemeinsames Mittagsessen |
| 13:00 | Workshop | Benchmarking Produkt- und Portfoliomanagement (II/II) |
| 13:30 | Vortrag | Produktvielfalt datengerieben planen und steuern |
| 14:15 | Pause & Networking |
| 14:30 | Vortrag | Entscheidungen durch automatisiertes Datenmanagement unterstützen |
| 15:15 | Vortrag | Produkt- und Portfoliomanagement in der Praxis verankern |
| 16:00 | Wrap up "What to do on Monday" |
Product and portfolio management is facing numerous new challenges as a result of sustainability, the increasing dynamism of globally distributed sales markets and technological developments. In the past, the focus was increasingly on analyzing the existing diversity of variants in order to “clean up” them, but in recent years the need for end-to-end planning and management of the diversity of variants to be expected in the future has become increasingly important. The consideration of sustainability in the planning and management of the portfolio is playing an increasingly important role. Many companies have therefore recognized that it is necessary to establish systematic and sustainable product and portfolio management within the company.
The seminar takes place in a one-day event and is designed to show you the methodical and operational approach to sustainable product and portfolio design. To this end, we use presentations to convey the theoretical content to you and to deepen this in joint workshops.
During the seminar, we will discuss together how you can segment sustainably, plan successfully and manage your product portfolio proactively. You will learn about the most important tools for successful product and portfolio management in times of digital change and sustainability.
Through the seminar...
Jonathan Smerz
Mobil: +49 151-515-68121
jonathan.smerz@complexity-academy.com