Seminar on data-based product and portfolio management

  • 12.06.2025
  • RWTH Aachen Campus Cluster Produktionstechnik, Campus-Boulevard 30, 52074 Aachen
  • 895,00 EUR

Product and portfolio management is facing numerous new challenges as a result of sustainability, the increasing dynamics of globally distributed sales markets and technological developments as an interface between the market and technology. Learn how to deal with these new challenges. Learn how to segment product portfolios sustainably, how to plan product diversity successfully and how to manage product portfolios proactively. The methodical approach is illustrated with numerous practical examples and applied to your products in the workshop.

Further information

Registration ICS calendar entry 

RegistrationICS calendar entry

Agenda

TimeProgramme item
09:00Begrüßung und Einführung
09:15Vortrag | Transformation des Produkt- und Portfoliomanagements in Zeiten der Digitalisierung
10:15Pause & Networking
10:30Vortrag | Marktinformationen zum Portfolioaufbau verarbeiten
11:30Workshop | Benchmarking Produkt- und Portfoliomanagement (I/II)
12:00Gemeinsames Mittagsessen
13:00Workshop | Benchmarking Produkt- und Portfoliomanagement (II/II)
13:30Vortrag | Produktvielfalt datengerieben planen und steuern
14:15Pause & Networking
14:30Vortrag | Entscheidungen durch automatisiertes Datenmanagement unterstützen
15:15Vortrag | Produkt- und Portfoliomanagement in der Praxis verankern
16:00Wrap up "What to do on Monday"

Event description

Product and portfolio management is facing numerous new challenges as a result of sustainability, the increasing dynamism of globally distributed sales markets and technological developments. In the past, the focus was increasingly on analyzing the existing diversity of variants in order to “clean up” them, but in recent years the need for end-to-end planning and management of the diversity of variants to be expected in the future has become increasingly important. The consideration of sustainability in the planning and management of the portfolio is playing an increasingly important role. Many companies have therefore recognized that it is necessary to establish systematic and sustainable product and portfolio management within the company.

The seminar takes place in a one-day event and is designed to show you the methodical and operational approach to sustainable product and portfolio design. To this end, we use presentations to convey the theoretical content to you and to deepen this in joint workshops.

During the seminar, we will discuss together how you can segment sustainably, plan successfully and manage your product portfolio proactively. You will learn about the most important tools for successful product and portfolio management in times of digital change and sustainability.

Through the seminar...

  • ... Get to know a holistic and sustainable approach to product and portfolio design
  • ... Learn how product portfolios can be designed and segmented sustainably
  • ... Learn how to successfully plan your technical product diversity
  • ... Learn how to proactively manage a sustainable product portfolio

 

Topic areas

  • Product management
  • Portfolio management
  • Variety of variants
  • Product diversity
  • Variant management
  • Complexity management

Target group

Your contact

Jonathan Smerz

Mobil: +49 151-515-68121

jonathan.smerz@complexity-academy.com

Experience

  • Beratungsprojekt zur Erstellung und Überarbeitung der Produktionsstrategie
  • Betreuung von Industriearbeitsgruppen im Bereich Produkt- und Portfoliomanagement
  • Organisation und Durchführung von Seminaren im Bereich Produkt- und Portfoliomanagement


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