Sustainable Innovation

The profile of the Sustainable Innovation focus group

Which methods are relevant for the development of sustainable products? How can digitalisation help to reduce the ecological footprint? What roles and competences are required for sustainability-orientated innovation management? How can sustainability be anchored in the corporate culture? These are exemplary questions from the manufacturing industry that need to be addressed by sustainability-orientated innovation management. Its targeted implementation promises lasting competitive advantages and is now on the strategic agenda of many companies. However, one key aspect is often overlooked: Sustainability and profitability are not opposites. Sustainability means saving resources, eliminating costs for emission certificates, generating long-term customer and supplier loyalty and therefore has great economic potential.