Seminar on variant and portfolio management – Economically sustainable and automated control of variant diversity and portfolios

08.06.2026-09.06.2026
Manfred-Weck Haus Süd, Steinbachstr. 19, 52074 Aachen
1295,00 EUR

- If you would like to register for this seminar in 2026, please contact the person listed below by e-mail -

Further information

Event description

In this seminar, you will learn how to systematically analyse and segment markets and how to apply these insights to your product portfolios in a targeted manner. You will learn how to successfully manage variants for different market segments throughout the entire product life cycle – from the concept phase to series production to the phase-out strategy.
There is a particular focus on modern methods and tools: you will gain practical insight into how automated dashboards and data-based key figures can improve your portfolio and variant management in the long term. We will also use numerous product examples and studies to demonstrate proven best practices, enabling you to measure your own approach against successful benchmarks and develop it further.

Topic areas

Fundamentals of portfolio and variant management
Market segmentation: Strategies for market segmentation, evaluation and presentation of strategic success positions
Portfolio structuring: Development and management of product-related portfolios
Variant management across the product life cycle: Concept, development, series and phase-out phases
Automation and data visualisation: use of dashboard-supported methods for managing portfolios and variants

Agenda

Tag 1

Time	Programme item
9:00	Begrüßung und Kennenlernen
9:30	Herausforderungen durch Komplexität im Varianten- und Portfoliomanagement
10:30	Pause & Networking
11:00	Marktanalyse durch Marktsegmentierung & Produktivitätsanalyse zur Ermittlung der externen Komplexität
11:45	Workshop \| Aufbau eines Merkmalbaum aus Kundenperspektive
12:30	Mittagspause
13:30	Produkt- und Prozessanalyse zur Ermittlung der internen Komplexität
14:15	Workshop \| Aufbau einer generischen Produktstruktur
14:45	Pause & Networking
15:15	Definition von Modulen & Standards aus interner und externer Perspektive
16:00	Workshop \| Aufbau der Schalenmodelle aus interner und externer Perspektive

Tag 2

Time	Programme item
9:00	Review des ersten Tages
9:30	Workshop \| Complexity Feud
10:00	Produktvarianten mittels Komplexitätskosten bewerten
10:45	Pause & Networking
11:15	Ermittlung einer ganzheitlichen Konfigurationslogik von den Kundenmerkmalen bis zur Stückliste
12:00	Mittagspause
13:00	Datenbasiertes Varianten- und Portfoliomanagement
13:34	Workshop \| Tools & Methoden im Varianten- und Portfoliomanagement
14:30	Wrap Up "what to do on Monday"

Your contact

Lennard Knobel

Mobil: +49 170 9781027

lennard.knobel@complexity-academy.com

Experience

Training initiatives for innovation management and agile development of mechatronic products
Consultancy project on market intelligence in mechanical and plant engineering
In-house seminars on variant management

Back