To position the right products with the right features at the right time in the market, it requires extensive knowledge of the market. This seminar therefore focuses on the implementation of a market intelligence. The following topics are covered:
| Time | Programme item |
|---|---|
| 9:00 | Begrüßung und Einführung |
| 9:15 | Vortrag | Grundlagen und Potenziale durch Market Intelligence |
| 10:15 | Pause & Networking |
| 10:30 | Vortrag | Erfolgsfaktoren für die Verankerung von Market Intelligence |
| 11:30 | Workshop | Informationsbedarfe im Unternehmen |
| 12:00 | Case Study | Datenbasierte Analyse im Kontext von Market Intelligence |
| 12:30 | Wrap up |
| Time | Programme item |
|---|---|
| 9:00 | Begrüßung |
| 9:15 | Vortrag | Methoden zur Analyse von Markt- und Wettbewerbsinformationen |
| 10:15 | Pause |
| 10:30 | Workshop | Methoden zur Ermittlung von Kundenbedürfnissen |
| 11:15 | Vortrag | Organisatorische Verankerung von Market Intelligence |
| 12:15 | Wrap up "What to do on Monday" |
| 12:30 | Ende des Seminars |
In an increasingly dynamic business world, market intelligence is indispensable for remaining competitive and making informed decisions. Our web seminar ‘Starting Market Intelligence’ teaches you the basics and potential of market intelligence and shows you how to systematically integrate it into your company. You will gain insights into analysis methods for market, customer and competitor information. You will also receive tips on organisational implementation. Using practical case studies and workshops, you will learn how market intelligence can strengthen your strategic planning.
Alexander Keuper, Ph. D.
Tel.: +49 241 80 22151
Mobil: +49 151 43115499
Alexander.Keuper@complexity-academy.com