Seminar: Building and establishing market intelligence – understanding markets early on and seizing opportunities
To position the right products with the right features at the right time in the market, it requires extensive knowledge of the market. This seminar therefore focuses on the implementation of a market intelligence. The following topics are covered:
- Recording of information from the competitive arena
- Evaluation and processing of information
- Support for decisions regarding the product offering
- Success factors for the introduction and establishment of market intelligence
Further information
Agenda
| Time | Programme item |
|---|---|
| 9:00 | Begrüßung und Einführung |
| 9:15 | Vortrag | Grundlagen und Potenziale durch Market Intelligence |
| 10:15 | Pause & Networking |
| 10:30 | Vortrag | Erfolgsfaktoren für die Verankerung von Market Intelligence |
| 11:30 | Workshop | Informationsbedarfe im Unternehmen |
| 12:00 | Einsatz von Market Intelligence zur Ableitung von Innovationsfeldern |
| 12:30 | Wrap up |
| Time | Programme item |
|---|---|
| 9:00 | Begrüßung |
| 9:15 | Vortrag | Methoden zur Analyse von Markt- und Wettbewerbsinformationen |
| 10:15 | Pause |
| 10:30 | Workshop | Methoden zur Ermittlung von Kundenbedürfnissen |
| 11:15 | Vortrag | Organisatorische Verankerung von Market Intelligence |
| 12:15 | Wrap up "What to do on Monday" |
| 12:30 | Ende des Seminars |
Event description
In an increasingly dynamic business world, market intelligence is indispensable for remaining competitive and making informed decisions. Our web seminar ‘Starting Market Intelligence’ teaches you the basics and potential of market intelligence and shows you how to systematically integrate it into your company. You will gain insights into analysis methods for market, customer and competitor information. You will also receive tips on organisational implementation. Using practical case studies and workshops, you will learn how market intelligence can strengthen your strategic planning.
Topic areas
- Basics of market intelligence
- Methods for analysing the competition
- Customer needs analysis
- Data-based market analysis
- Market and competition information
Target group
Your contact
Lennard Knobel
Mobil: +49 170 9781027
lennard.knobel@complexity-academy.com
Experience
- Training initiatives for innovation management and agile development of mechatronic products
- Consultancy project on market intelligence in mechanical and plant engineering
- In-house seminars on variant management