Today, we are experiencing changes in our global and national market structures at a previously unknown pace. Traditional market structures are broken down by megatrends like digitalization and individualization in a short time, which is reflected in various technological developments and innovations on the product side. In these times, many companies have already recognized the need for a complete responsibility for the products. Product and portfolio management is intended to ensure this through the combination of market and technology, but is facing new challenges due to major changes on both sides of this interface.
In order to address this challenge we are organizing a consortial benchmark on "product and portfolio management". The aim is to identify tried and tested approaches to product and portfolio management. In co-operation with the department for innovation management at the Laboratory for Machine Tools and Production Engineering (WZL) of RWTH Aachen University, we have already successfully conducted consortial benchmark projects on various topics in recent years.